MEET ICON CURL

Defined. Voluminous. Made to be noticed.

Meet your new go-to curl. Icon Curl features virgin 100% human hair with a full-bodied 3C curl pattern with soft, defined texture and volume from root to end.

SHOP THE CURLS

Icon Curl Care Guide

Quality hair deserves good care.

Keep your Icon Curls soft, defined, and looking their best with our simple care routine.

VIEW HAIR CARE GUIDE

HAIR THAT COMMANDS ATTENTION

Look Twice was created for the kind of hair that doesn’t go unnoticed. Rooted in confidence, individuality, and quality, we believe your hair should feel just as good as it looks.

OUR STORY